Skip to main content

Xperience Next

Transformation of a sustainable experience industry through digitization, business development and technology

Folkhav under en Håkan Hellström konsert

Technological leaps, the pandemic and climate change challenge the business logic of the experience industry: How can we go further, do more and enable sustainable development and growth for industry players without using more resources? Projects are run here that explore what is possible and shift the knowledge of how value can be created within the framework of the planetary boundaries.

In 2022, the venture experience industry innovation program Xperience Next has been established.

Xperience Next is an innovation platform and dynamic meeting place for digitization, business development and technology that works for the transformation of the sustainable experience industry. With Lindholmen Science Park as a base, cross-sector projects in culture, sports and tourism that generate value for society are facilitated and created.

How do we do this?

The program drives cutting-edge issues that generate new insights, tools, methods and business models with the aim of creating value for many more in the next stage.

Xperience Next explores how the experience industry can increase the value of what is produced and at the same time reduce the negative impact on the planet and humans.

Together with national and international partners from business, the public sector and academia, we develop the experience industry.

Lindholmen Science Park has for over 20 years enabled collaboration for increased innovative power. It is in the tradition that Xperience Next can offer a dynamic exploratory environment. Here, the experience industry gets inspiration and synergies from other innovation programs. Together, we create the conditions for value creation and growth.

Prestudy Professional Meetings

We want to explore and know more about the transformation of the meeting industry. Leif Denti at University of Gothenburg has written a prestudy on the topic.

Do you want to join?
If you and your company want to be part of driving change in the experience industry and want to participate in Xperience Next, contact us!


Visual Arena, Lindholmen Science Park, Lindholmspiren 3, Göteborg
Hav av människor i en konferenslokal

Challenge: Meetings and conferences of the future

How we will meet in 2027. How will we work in the larger forms of meetings in the future? Will the...
Visual Arena, rum Lobbyn, Lindholmen Science Park
En person är animerad i olika stilar

Explore NFT in the creative industry

Xperience Next meets Christmas by zooming in on Artificial Intelligence and Image Production.

Program partners
Mastercard, mTabs, Caspeco, Västra Götalandsregionen, Göteborg&Co, Halden kommun, Turistrådet VästSverige, Lindholmen Science Park, Handelshögskolan vid Göteborgs universitet and Besöksnäringens Forsknings- och UtvecklingsFond

Project partners
Project Tourism Agenda: Mastercard, Truata, Göteborg&Co, Svenska Motionslopp och Idrottsevenemang, Got Event, Visita, Tillväxtverket, Handelshögskolan i Göteborg

Project Kållandsö: Tillväxtverket, We Group, Stiftelsen Läckö Slott, mTabs, Kållandsö Företagarförening, Turistrådet Västsverige

Pilot study Professionella Möten: Svenska Mässan, World of Volvo, Uni3 by Geely and Turistrådet Västsverige

Pilot study Operaverse: GöteborgsOperan, Visual Arena

Xperience Next collaborates with Brewhouse, Doors Live, GöteborgsOperan, Innovatum Science Park, Innovation Science Center, Navet, Stiftelsen Läckö Slott, Science Park Borås, Science Park Skövde and Universeum