How we are processing personal data in connection to our marketing and invitations
We process personal data about you as a recipient of marketing material and invitations to our events (“Recipients”).
What personal data do we process?
The personal data that we process about you as a Recipient is your first and last name, email address, title/professional position and company affiliation. This personal data has been collected due to the circumstance that:
- the Recipient or its employer or principal has or has had a business relation with Lindholmen Science Park AB, or discussions or negotiations regarding such business relations.
- the Recipient or its employer or principal has registered the Recipient as a participant to any of Lindholmen Science Park AB’s events.
- the Recipient or its employer or principal has signed up the Recipient as a receiver of Lindholmen Science Park AB and its respective program.
We also process information about when you receive and open our newsletters as well as what links you click on in the newsletter.
What are the purposes of our processing of your personal data and what legal basis do we base such processing on?
We process the personal data of you as Recipient for the purpose of communicating with and sending marketing materials to you, including newsletters, invitations to our events and information about us, our programs, projects and events.
This processing is based upon that the processing is necessary for the purposes of our legitimate interest to maintaining a business relation with you and to be able to communicate with you in your professional capacity regarding information and events that we believe is in your interest due to your engagement through a business relation, that you have registered to receive such information or because you have registered to participate in one of our previous events.
We process information about when you receive and open our newsletters as well as what links you click on in the newsletter based for the following purposes:
- to determine the retention period as described below,
- to gather statistics to improve the content of our marketing material (if you want to read more about this type of analysis please see our information about cookies here).
- fulfill legal requirements in relation to e.g. marketing legislation (keeping record of if you have unsubscribed to receiving our newsletters/marketing material).
This processing is based upon that the processing is necessary for the purposes of our legitimate interest of determining when your personal data should be deleted and to improve the content of our marketing materials. In addition, the legal basis for the processing related to keeping record of if you have unsubscribed to receiving our newsletters/marketing material, is that the processing is necessary for compliance with the Swedish Marketing Act.
From where do we collect your personal data?
We collect your personal data directly from you or your employer or principal.
The information about when you receive and open our newsletters as well as what links you click on in the newsletter is collected through the IT-services we use for managing the send out of marketing materials to you.
Who do we share your personal data with?
We share your personal data with third parties that process personal data on our behalf, so called processors. These processors are, e.g., supplier of the supply-, support and maintenance of IT- and cloud services, suppliers of market and customer satisfaction surveys.
We may also transfer personal data to third parties acting as independent controllers or joint controllers with Lindholmen Science Park, if such transfer is required by applicable law, or if we have another legal ground for such transfers, e.g., third parties that are acting as host organizations to one of our programs, for example as with the program AI Sweden, and therefore need to access some personal data to be able to fulfill their contractual obligations and undertakings followed by the collaboration agreement between the respective host organization and Lindholmen Science Park AB regulating their work within AI Sweden. We have provided specific information about how AI Sweden collaborates with such host-organizations and how this affects the processing of your personal data on AI Sweden’s website, here.
For how long period of time is your personal data stored?
We process your personal data as long as you or your employer or principal has a business relationship with us and for twelve (12) months thereafter, or for personal data processed for marketing purposes, 12 months from when the last time you read our newsletter or other marketing material. If you unsubscribe from receiving our newsletters or other marketing material we will store your personal data for a period of ten (10) years after our receipt of such request in order to make sure that no marketing material is sent to you.
Transfer of personal data to countries outside the EU/EEA
We strive to only process personal data within the EU/EEA. When we transfer your personal data to third parties acting as our processors, e.g., supplier of the supply-, support and maintenance of IT- and cloud services, these processors may transfer data outside the EU/EEA on our behalf. In cases where our processors are transferring or processing personal data outside the EU/EEA, such processing is based either on a decision from the European Commission establishing that the country in question ensures an adequate level of protection or appropriate safeguards that ensure that your rights are protected such as standard contractual clauses adopted by the European Commission and supplementary security measures to such standard contractual clauses when necessary.